Deal Analyzer Quick Reference Section 1 of 5 — Know Your Numbers
📈 Example Deal Walkthrough
🎯 Deal Strength Guide
Quick ROI-based assessment to gauge any deal in seconds.
Cold Calling Script Section 2 of 5 — Proven 23% Conversion Rate
- Are you the owner of the property?
- Have you considered selling?
- What's your timeline?
- What condition is the property in?
- Is there a mortgage balance?
- What price would you accept today?
- Smile while you talk — they can hear it in your voice.
- Listen 80%, Talk 20% — let the seller do most of the talking.
- Never badmouth the property — focus on solving their problem, not the condition.
The Follow-Up Cadence That Closes Deals Section 3 of 5 — Persistence Wins. Period.
Most operators call once, maybe twice, then give up. After 500+ deals, I can tell you: the money is in the follow-up. This is the exact cadence that converts cold leads into closed contracts. No lead ever gets forgotten. No deal ever dies from neglect.
Call 3 Times Consecutively
The moment a lead comes in, call them 3 times back-to-back. If they don't answer after 3 attempts — leave a voicemail and send a text immediately. This catches leads while they're still hot and signals urgency.
One Call Per Day + Text If No Answer
Call once every day for the next 4 days. If they don't pick up, send a text. If it goes to voicemail, leave a message. This covers the critical first-week window where 80% of conversions happen. Vary your message each day — reference the property, ask a question, share a quick insight.
One Call Per Week + Text Message
After the first 5 days, drop to one call per week plus a text. Timed based on when you last contacted the lead. This keeps you top of mind without being aggressive. 4 weekly touches across the rest of the first month.
One Call Per Month + Text — Indefinitely
From month two onward, the lead goes into monthly rotation permanently. One call and one text per month. The lead stays in your pipeline until they respond. The best deals often close on touch 8, 12, or even 20. Patience and persistence win.
Only When They Tell You To
The follow-up never stops on its own. The only reasons to remove a lead from the cadence:
- ✕ Lead replies: "Not interested"
- ✕ Lead replies: "Remove me from your list"
- ✕ Lead replies: "Stop calling / texting"
- ✓ Lead converts into a deal
If they don't respond at all? Keep following up. Silence is not a "no." It means they haven't decided yet.
✅ Why This Cadence Works
Day 1 triple-dial catches leads while they're still hot. Daily follow-up for 5 days covers the critical window where 80% of conversions happen. Weekly then monthly ensures no lead ever falls through the cracks — because the best deals often close on touch 8, 12, or even 20. The system never forgets, never gets tired, and never gives up.
Lead Scoring Cheat Sheet Section 4 of 5 — Prioritize the Right Leads
| Signal | Points | Why It Matters |
|---|---|---|
| 🎯 Appointment set | +50 | Highest intent signal — they committed time |
| ✅ Property owner verified | +30 | Confirmed decision maker |
| 📞 Answered phone call | +25 | Engaged and reachable |
| 💬 Replied to SMS / email | +20 | Active interest |
| 🔍 Requested offer / info | +15 | Moving toward a deal |
| 💌 Multiple touchpoints | +10 | Consistent engagement |
| 📧 Email opened | +10 | Aware of you |
| 🌐 Website visit | +7 | Researching — curious |
TCPA & DNC Compliance Checklist Section 5 of 5 — Protect Your Business
Non-compliance can result in fines of $500 – $1,500 per violation. Use this checklist before every campaign.
- ✓ Only call between 8:00 AM – 9:00 PM in the contact's local time zone.
- ✓ Check the DNC (Do Not Call) registry before every campaign.
- ✓ Identify yourself and your company within the first 10 seconds of every call.
- ✓ Honor all opt-out requests IMMEDIATELY — no exceptions, no delays.
- ✓ Include "Reply STOP to opt out" in every SMS message.
- ✓ Document consent for all contacts before reaching out.
- ✓ Never use auto-dialers without prior express written consent.
- ✓ Keep records of all consent and opt-outs for 5 years.
- ✓ Know your state's two-party consent laws before recording any calls.